Matchbet will offer the bookmaker a source of liquidity in an attractive and diversified set of betting propositions that can be automatically offered to their end clients.
Bookmakers can participate in the exchange in two fundamentally different modes:
Matchbet will enable much greater liquidity than has previously been possible: punters will see many more bets on offer, at much higher amounts. The novel 'electronic bookmaking' technology enables the exchange to bet against a collection of punters, each of whom is able to bet on the event that is of interest to him without relying on having to receive a matching bet from another punter.
Matchbet will allow the bookmaker to have access to a supply of betting propositions, generated by the Matchbet engine, that they can offer to their clients and, when accepted by a client, simultaneously lay off in the exchange with a spread determined by the bookmaker. The design of the Matchbet platform makes it possible for the bookmaker to choose from a broad and practically limitless supply of such propositions, with no market risk to the bookmaker and without the expense of both employing odds compilers and risk managers and having to build their own IT infrastructure.
Matchbet also allows the bookmaker to add on a margin to the visible order in the exchange, seamlessly through the hierarchical user interface, allowing the end client to see the exchange price but with the margin added on. Bookmakers can also choose to allow their clients only to back and not lay.
The design of Matchbet enables a much wider range of bets to be on offer, or bets can be self-defined by the punter to satisfy his particular requirements. This offering in particular should enable bookmakers to enhance their business and to defend themselves more effectively against the competitive threat represented by person to person betting exchanges.
A particular attribute of the Matchbet exchange is that the professional gambler and bookmaker will be able to use it by placing large 'invisible bets', thus avoiding undue price impact.
